Featured in Lincoln View Magazine

‘Creating the best downtown ever’

Downtown Lincoln Association plans community events, promotes local businesses
By: Paige Smith
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Downtown Lincoln Association
Upcoming Events

  • Sept. 4 - Downtown Lincoln Food Truck Frenzy
  • Sept. 29 - Kick The Dust Up
  • Oct. 31 - Downtown Trick or Treat and Costume Contest
  • Dec. 1 - Lincoln Hometown Christmas (The DLA hosts the Christmas Vendor Fair & Santa on Lincoln Boulevard)
  • Feb. 9 - Chocolate Lover's Ball

Check its Facebook page at Downtown Lincoln and at

Lincoln has a group that helps keep the vision of historical Lincoln alive with community events throughout the year.

“The Downtown Lincoln Association (DLA) is a nonprofit association dedicated to enhancing the business environment and the shopping experience to our visitors in the Downtown District,” Pam Lopez, Downtown Lincoln Association's vice president and Mr. Pickles owner, said.

DLA members include downtown business owners, organizations, landowners, and individuals who have a passion for enhancing the downtown district. Businesses, organizations and individuals can become a member. Those who are interested in joining can find out more at

There are many benefits for members including networking with other businesses, marketing opportunities and events that bring people downtown, a voice in local government, and the chance to make a positive impact on the future of Downtown Lincoln.

“The DLA benefits the community by striving to create the best downtown possible,” Lopez said.

The nonprofit provides free events to the community, provides scholarships to Lincoln High School graduating seniors and has contributed to the ongoing Art in Public Places campaign. One highlighted benefit is their continued work with the city on ideas to improve the Downtown experience.

This month, they hosted Downtown Lincoln Food Truck Frenzy, April 3, and are co-sponsoring the Lincoln Wine Fest on April 28 with the Lincoln Rotary Club. May 4 is their Cinco De Mayo on the Fourth event.
With many scheduled events throughout the year that tend to remain annual, it will be easy to wonder what new events may occur this year.

“Nothing official yet, but the DLA would like to host an Oktoberfest-type event in October,” Lopez said.