Softball boom is a boon for Roseville

ASA 14u Class ‘A’ Western Nationals attracts 98 teams; opening ceremony Aug. 1
By: Kayla Nix/Roseville Press Tribune Correspondent
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The Greater Sacramento Softball Association welcomes 98 teams to Roseville on Monday for the ASA 14u Class ‘A’ Western Nationals girls fastpitch tournament.

GSSA Commissioner Jeff Dubchansky estimated an economic impact of $3 million to $5 million for Roseville and the region.

“Between hotels, food, rental cars and entertainment. It’s a huge economic boost to the region,” he said. “It’s unique, a 98-team event that’s bringing in 3,500 people, and not just for an afternoon. This is a group that’s here for a week and has a profound economic impact in the region through a sporting event.”

The opening ceremony is scheduled for 8 p.m. Monday at Woodcreek High School, and the tournament will run Tuesday through Aug. 7 with teams from five states traveling to Roseville. Games will be played at Mahany and Maidu parks in Roseville and Foskett Park in Lincoln.

The GSSA has worked in conjunction with Placer Valley Tourism to help put on the tournament.

“This event generates numerous hotel stays,” said David Attaway, CEO of Placer Valley Tourism. “We’re estimating 4,000 room nights. Our hotels fill up, especially through the weekend. It’s very impactful as far as the hotels.”

Dubchansky estimated closer to 5,000 room nights would be used over the course of the week.

Last year, GSSA had a smaller event with a 41-team tournament that generated 2,500 room nights, Dubchansky said. This year, 87 teams are from out of town.

David Huber of Town Place Suites agreed that while rooms are booked in local hotels, the tournament impacts the area in more ways.

“It’s impacting the whole thing … it’s a market compression,” Huber said. “It’s causing the entire market to fill. We are full. We will be full. It is affecting the entire market.”

Attaway said this is the largest event this year in the Placer County area.

“Placer Valley Tourism has been a key partner in bringing the national tournament to this region,” Dubchansky said. “Events like these are so expensive for an organization to run that without a tourism partner, realistically you can’t afford to run them.”

Dubchansky estimated a tournament of this size can cost up to $100,000 and would be impossible to hold without the aid of Placer Valley Tourism in conjunction with the cities of Roseville and Lincoln, along with the GSSA and volunteers.

Placer Valley Tourism hopes to bring similar events to the region.

“We’d like it if there were a lot more like that,” Attaway said. “It’s one reason we’re looking at how to increase additional facilities. We’re limited in number of various sporting fields in the area to do some of the larger tournaments.”

Teams will participate in a guaranteed two-game pool play Tuesday and Wednesday. The double-elimination bracket begins Wednesday evening.

The championship game is scheduled for 3 p.m. Aug. 7 at Maidu.


Opening ceremony:
8 p.m. Monday at Woodcreek High School.
Games: Tuesday-Aug. 7. Games begin at 8:30 a.m. Tuesday and will continue all day every day until the championship game at 3 p.m. Sunday, Aug. 7.
Where: Maidu and Mahany parks in Roseville and Foskett Park in Lincoln.
The field: The tournament field consists of 98 teams from five states. There are 11 local teams, including two from Roseville and two from Rocklin. There also are teams from Washington, Oregon, Nevada and Colorado.
Information:, on Facebook under Sacramento ASA, or on twitter at SacramentoGSSA