Small businesses drive our economy

By: Kathy Dorsey and Jeeves
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Deck the walls ... Simple Pleasures Restaurant and Catering at 648 5th St. has a new look inside. In addition to its recent makeover, Simple Pleasures is featuring a display by Lincoln Hills Photography Group. This new display features 44 images by 15 photographers. They are Bill Jensen, Carole Haskell, Dave Polson, Jack Wartlieb, Jim Hammond, John Campbell, Pat Monda, Patrick Jewell, Patty Hammond, Pete Henshaw, Phillip Huntindale, Rhonda Campbell, Ron Parker, Rudi Franke and Vicki White. Simple Pleasures is open from 6 a.m. until 2 p.m. Mondays to Fridays. For more information about Lincoln Hills Photography Group, visit Visions of sugar plums ... On Saturday, downtown Lincoln merchants will host “Lights of Lincoln Open House” to coincide with the annual Christmas parade, “Miracle on 5th Street,” and tree lighting. The parade will start at 4:30 p.m. on 5th and A streets and will proceed west, turn right on F Street, east on 6th Street and end at 6th and D streets. Immediately following the parade, the tree lighting will take place in Beermann Plaza. Before and after the parade and tree lighting, participating downtown merchants and businesses will have special treats for the community from 4 to 8 p.m. Admission is free and no purchases are required. For children, there will be face painting, Santa photos, real snow, Christmas music, food, beverages and more surprises. For more information about “Lights of Lincoln Open House,” contact Pam Lopez of Mr. Pickles Sandwich Shop at 434-8139 or Brenda Thomas of Lincoln News Messenger at 774-7974. Makin’ a list ... On Saturday, Dec. 10 and Sunday, Dec. 11, Placer County Wine Trail presents “Holidays in the Hills.” Each day, from noon to 5 p.m., 17 boutique family wineries will offer wine tasting. Participating wineries include two Lincoln wineries, Rancho Roble Vineyards at 340 Fleming Road and Wise Villa Winery at 4200 Wise Road plus 15 other wineries located in Auburn, Newcastle and Loomis. Admission is free with a toy donation for Toys for Tots. Otherwise, individual winery tasting fees apply. To learn more about “Holidays in the Hills” and obtain a list of participating wineries, visit Just in from Jeeves ... Jeeves enjoyed Thanksgiving. Jeeves learned that the day after Thanksgiving means more to some than the holiday does to him. “Black Friday” is a shopping day that can start as early as midnight. Jeeves wonders why anyone would prefer a day called “black” that includes shopping over a holiday called “Thanksgiving” that usually includes lots of food. Black is usually associated with death and mourning, often associated with a dark mood and also means the absence of light or color. But Jeeves discovered that “Black Friday” signifies the time of year in which retail businesses expect to become profitable. From Black Friday until the end of the year, retail business balance sheets are supposed to move from showing losses, usually depicted in red ink; to showing profits, usually depicted in black ink. In this context, Jeeves understands why black can be a more attractive color than red. Jeeves would have chosen green rather than black ink. After all, green is the color of money. Jeeves congratulates all businesses – small, medium and large. He hopes that all are profitable, regardless of size. But he worries about businesses that depend on the last Thursday of November to begin showing black ink. Based on everything that Jeeves has read, it is more difficult for small businesses to be profitable. Jeeves believes that most Lincoln businesses are small businesses. And many of them are retail businesses. Jeeves can’t imagine having to work for 328 days just for the chance to make a profit, with no guarantee that the last 37 days of this year will bring prosperity. It’s tough to be in business – anywhere – including Lincoln. It will take support by both residents and visitors not only at this time of year but throughout the year. If you have upcoming events that you wish to appear in Scene to be Seen, please call Kathy Dorsey at 645-0660 or e-mail This column may or may not necessarily express the opinions of The Lincoln News Messenger. --