School District sends newsletter to all residents

By: Stephanie Dumm, News Messenger Reporter
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Western Placer Superintendent Scott Leaman said Monday that the school district sends out a full-color newsletter four times yearly to give Lincoln residents information about the schools and programs offered in the district. This is in response to a July 15 letter to the editor on page A5 in The News Messenger from Sandy Campbell, who wrote “it’s nice to know that Western Placer Unified School District has an over-abundance of cash such that they can send an expensive mailer to households that don’t even have school-aged children.” The News Messenger asked Leaman on Monday why the school district sends out the four-page, full-color newsletter to residents. This is in light of the district adopting its 2010-2011 budget, which included a $5.6 million General Fund, and the addition of a $163 general-obligation bond measure on November’s ballot. It costs the district 65 cents to print and mail each newsletter, according to assistant superintendent of business Joyce Lopes, who said the district sends out 11,500 copies and has 500 available at the district. “I’m sensitive and the district is sensitive to any dollars we spend and we want to spend them as wisely as possible,” Leaman said. “Part of that is the newsletter does go to every home that lives in the district.” Leaman said the newsletter, starting last year, is mailed to everyone in the community. “We felt that with everything going on in the district, we wanted to make sure we’d gotten out to everyone in the district,” Leaman said. The district surveyed residents last year to see what the communites response to the bond, and Leaman said support for the bond was 41 percent of those surveyed. “We thought with the numbers given there was a misperception of the district’s accomplishments,” Leaman said. “Using the newletter, we wanted to get factual information out that good things are going on in Western Placer.” The newsletter is printed out in color “because we want something that people will read.” “It’s a Catch-22. Each of those newsletters were well thought out, and it does show that people are reading them,” Leaman said in response to the letter to the editor. “That’s some of our goal, to get information out about the district. We feel we’re making great strides as a district.”