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Residents welcome in Fresh and Easy

By: Stephanie Dumm News Messenger Reporter
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Know and Go: What: Fresh and Easy Neighborhood Market Where: 741 E. Joiner Parkway at the intersection of Joiner and Sterling parkways Hours: 8 a.m. to 10 p.m. Monday through Sunday Info: 253-3643 Four hours after Wednesday’s grand opening of Fresh & Easy Neighborhood Market, the line to check out wrapped around to the back of the store. Joel Larson, one of the store’s two managers, said the line usually dies down after two hours at most grand openings. “Business is very steady, which is nice because it’s raining,” Larson said. “We are going four hours strong.” The doors of Fresh & Easy opened at 10 a.m. Wednesday. The 10,000-square-foot store is “smaller than the typical supermarket while carrying everything customers need to do their weekly shopping,” said Fresh & Easy spokeswoman Candace Jacobson. All Fresh and Easy own-brand products don’t have trans fats, artificial colors, flavors and “only use preservatives when necessary,” according to Jacobson. “In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at budget prices,” Jacobson said. As part of the store’s grand opening, $1,000 was donated to Fieldhaven Feline Rescue by Fresh & Easy “for its commitment to the neighborhood,” Jacobson said. “Fieldhaven Feline Rescue is proud to receive this recognition from Fresh & Easy in honor of the work we do for the people and animals in our community of Lincoln,” said Joy Smith, Fieldhaven’s president. Twenty to 30 employees are at Lincoln’s Fresh & Easy, according to Jacobson, and “the company provides the opportunity for all employees to work at least 20 hours a week.” The stores aisles were packed with customers Wednesday. The News Messenger asked a handful of them what their experience was like. “It’s nice and the basics are here without the (size) of a big grocery store,” said Debbie Shoro of Lincoln. “I would run in and pick up what I usually buy.” Cara Bradley, who has members of the family with celiac disease, said she came to the store to see what gluten-free offerings the store has. “I’m always looking for new and inexpensive ways to feed my family and it (gluten-free selection) was pretty good,” Bradley said. Renee Morgan, also a Lincoln resident, commented on the store’s prices. “The prices seem reasonable. The produce prices seem to be less than other places like Walmart and Safeway,” Morgan said.