Keeping the heart - and sales tax - in our town

By: Eileen Marks
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Lately, it has become harder and harder to read or listen to the news about the economy. Everyone is affected by these financial issues in one way or another. 

Recently, I read a couple of articles about spending or the lack of spending money in the right places and it made me think about how I could help to improve the situation.

I live in Lincoln Hills and read a great article in the Compass, our monthly magazine, about utilizing the paid venues within our community. We have a spa and salon, a golf course and several restaurants that are open to the public.

When they bring in revenue, it is good for the businesses, good for the associations and ultimately good for us, the members of the association. 

The expenses of maintaining our beautiful community is paid by us and, when we increase revenue, we reduce the amount that we pay in our homeowner’s dues. 

By supporting our own businesses, we support ourselves.

 I read a newspaper article about the financial status of our city of Lincoln. A huge chunk of revenue is generated by taxes, sales tax and property taxes, to be more specific. It doesn’t take a rocket scientist to figure out that there might be a shortfall in the revenues generated by those two tax categories.

So I began to think about what I and perhaps you can do to keep the sales tax in our own community.  And then I realized that what works for Lincoln Hills works for the entire community of Lincoln.  If we support our businesses, we ultimately support ourselves.

All around me are signs of what these funds do for our community.

Lincoln is a wonderful place to live. Our beautiful new library, our fabulous parks and our City Hall building are visible examples of how these funds made a difference.

 The services that we receive from our police and fire departments enhance our well being by creating a safer environment.   

And let’s not forget the backbone of the city, the people who work for us and the city of Lincoln to coordinate and facilitate all of our city services.

 So what can we do to make it better?

I believe that the answer is simple and here is what I am going to do. I am going to become more aware of how and where I spend my dollars. Therefore, when I eat out, I will more often choose to eat out in our town than out of our town.

When I shop for groceries, I will shop in our town and when I need to shop in a big box store, I will stop at our big box stores before I head out of town. 

Of course, I will continue to support the small businesses that I frequent and explore more options within the town of Lincoln.

 We all know that it takes a village or in this case a town to build and support a community. 

Together, we have built a wonderful town and now have the opportunity to further support our community. It all starts with an intention to shop Lincoln first.  I look forward to seeing you shopping around town!

Eileen Marks can be reached at To read more of her writing, visit her Web site at