comments

Assemblywoman Gaines’ bill assisting Lincoln businesses moves forward

If passed, merchants could display their stores and services on highway signs
-A +A

State Assembly Bill 178 by Assemblywoman Beth Gaines, R-Rocklin, would allow Caltrans to construct highway signage directly off the Lincoln bypass interchange.    

 

The bill has been referred to the state’s Assembly Appropriates Committee.

In 2012, the Lincoln Highway 65 Bypass was completed. This bypass diverts traffic from the downtown and its fuel and food service providers. 

Motorists on the new bypass are unable to see all the amenities offered and where to exit, according to a press release from Gaines.  

This negatively impacts businesses that survive on motorist traffic, according to Gaines.

“I am very supportive of the Lincoln bypass,” Gaines said, “but some of the downtown area is taking a hit financially and there is really no way for the businesses there to get attention from passing motorists. This bill fixes that problem.”

The Caltrans Business Logo Program lets businesses located directly off of an interchange notify drivers of upcoming services available if the city’s population is less than 5,001.

Assembly Bill 178 applies to the few cities with a population of 50,000 or less that had a bypass constructed in the last 10 years. Signs would be paid for by the businesses whose logos are represented to offset the cost for initial set-up and any ongoing maintenance.

“This is one way our state government can actually do something positive for the business climate in the communities that need it most,” Gaines said. “And doing it at no cost to taxpayers makes it exactly the kind of solution our state needs.”

Gaines represents the 6th Assembly District, which includes portions of Placer, El Dorado, and Sacramento counties.