La Piccolina specializes in baby and toddler fashion

By: Steve Archer, Reporter
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Know and Go:

What: La Piccolina, a boutique for infants and toddlers.

Where: 615 Fifth St., Lincoln

When: 9 a.m. to 5 p.m., Monday through Friday and 9 a.m. to 4 p.m. Saturday

Downtown Lincoln has a new clothing store just for the “little ones.”

La Piccolina, the little one in Italian, opened at 615 Fifth St. Aug. 18. The store’s conception to the grand opening was just 37 days, according to owner Jacque Neil.

“We hit the ground running and haven’t looked back. We haven’t had a chance to,” Neil said Friday. “It’s been a lot of fun working with parents.”

“We have four kids of our own, seven and under, and we know babies and parenthood,” Neil added. “My husband and I were always interested in our own business.”

La Piccolina has a children’s play area with Melissa and Doug toys and a “dad cave” so moms can shop without distractions. The store also sells the Melissa and Doug toy line. La Piccolina carries new and used clothing for infants to 4 year olds.

“We like to get the kids set up in the play area and give them a balloon,” Neil said. “It helps the parents shop.”

The store also provides a service that many parents find attractive: buying back clothes.

“People can come to us and sell their mid- to high-end clothes for cash or in-store credit,” Neil said. “There is a lot of joy meeting other families and helping them find clothes.”

“Business has been really good. There’s been a lot of foot traffic,” Neil added. “The most exciting thing for us, and the reason we why we chose this particular building, is the history and closeness to Beermann Plaza. There’s always something going on and we love to have a good time.”

Neil, who moved to Lincoln with her family in May after living in North Carolina for two years, said the “whole feel of this town is right up our alley.”

“The people are so friendly and supportive,” Neil said. “It’s very exciting for us.”

Neil and her husband, Doug, met in Rome when both were Church of Jesus Christ of Latter Day Saints missionaries. Both speak fluent Italian, which is why they chose the name La Piccolina.

An online presence is in the works.

“We’re hoping to have online sales very soon,” Neil said. “We’d also like to offer curbside pickup service. Your purchase can be gift-wrapped and out to your car as soon as you pull up.”

Neil plans to offer health, nutrition and fitness classes and story time.

“This is not your typical boutique,” Neil said. “We want it to be a magical place to come to.”

Store manager Rachel Sly said working at La Piccolina is the best retail experience she has had.

“Lately, the customers have been loving the resale,” Sly said. “They also love being able to find those higher-end pieces and can pay less.”

“We are all super-passionate about what Doug and Jacque have started here,” Sly added. “Every parent has different needs and we are trying to fill them as best we can.”

Thirteen-year resident Lincoln resident Alyssa Camblin was at the store for the first time Friday.

 “I heard about it from friends and I follow (La Piccolina) on Instagram and saw they had some cute stuff,” Camblin said. “I love it and will definitely come back. I’m glad Lincoln has another cute boutique, one for kids.”