BJAX GIVES BACK: Granite Bay resident hosts youth camp in Roseville

Former Sacramento Kings sixth man trains up-and-coming youth at Life Time Athletic
By: Steven Wilson,
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Bobby Jackson Ultimate Hoops Camp:

  • - Saturday, April 30, May 21 & June 18
  • - The camp will be held at Life Time Athletic in Roseville – 1435 E Roseville Parkway
  • - 9 a.m. to Noon 
  • - 4th-9th graders, plus high school groups
  • - $75 members / $100 non-members
  •  - Cost includes T-shirt (UH) + drink
  • - Hands on, one-on-one experience with former Sac Kings standout
  • - Strength and conditioning, on court work to test physical skills
  • - Call 916-472-2018 to sign up or visit Life Time Athletic Club

Bobby Jackson’s days of scrambling for loose balls, hustling for steals and driving to the rim against the best basketball players in the NBA are all but over, but the Sacramento Kings legend can still make an impact on the hardwood.  

Life Time Athletic in Roseville and Jackson are teaming up to offer unique basketball skills camps to help players from 4th grade to 9th grade, as well as high school teams, develop into well-rounded players. Session participants will receive one-on-one and group instruction from Jackson and fellow coaches beginning Friday, April 30 and spanning throughout the summer.

“Parents will get the chance to see just how hard I work and how I interact with the kids,” Jackson explained. “I’m not just one of those guys that just sits and watches. I get involved, I teach, I motivate — for me, it’s all about watching the kids grow, but also pushing them to a level they’ve never been pushed to before.”

As has been the case in previous camps and events Jackson has participated in, the former player and coach will be running drills, talking to the hoopers and giving out high-fives throughout the day. 

“I might do a couple drills myself before I get out of breath, because I’m not in shape anymore,” Jackson joked. “I knew when my career was wrapping up that I wanted to give kids some insight into being a professional athlete. I didn’t have that as a kid, so being able to give back and watch them grow is really exciting for me.”

The partnership between Jackson and Life Time Athletic Roseville is part of a larger cooperation between Life Time Fitness and the National Basketball Retired Players Association (NBRPA), the only national association comprised of NBA, ABA, Harlem Globetrotters and WNBA alumni.

The sessions are open to members and non-members of Life Time Fitness.

“Most kids want to be good, but they have to put the work in and work hard at a young age to see it pay off when they get older,” Jackson explained. 

As a NBA player, Jackson enjoyed his best years in Sacramento playing five seasons for the Kings from 2000 to 2005. Thanks to his speed, agility, tenacity and aggressiveness, fans developed the nickname "Action Jackson" for the young guard and he quickly earned the respect of Kings fans and became a hometown favorite. 

“The people here are great, they’re hospitable and this city is a blue-collar city,” the longtime pro confessed. “It’s all about hard work. That’s one reason they were attracted to me and I was attracted to them. They knew I was going to work hard and give them my everything, every single night.”

Jackson still thanks the Sacramento fanbase for the love and support throughout his career and beyond.

“I knew I was going to play hard and play fast, but it’s more than that,” he recalled. “There are so many intricate parts to shooting, passing, being a great teammate, being a great leader and how you treat the community and the fans. All of those things are magnified when you’re in the public’s eye. So I’m going to try to help these kids realize that and help them engage in better practices.” 

A former Sixth Man award winner, Jackson coached for the Kings for two seasons beginning in 2011 under then-head coach Keith Smart. He has since moved to the television studio, where he most recently worked as a CSN California basketball analyst. Jackson also acknowledged that his three kids were born in the Sacramento region.

To sign up for Jackson’s camp, visit Life Time Athletic on East Roseville Parkway in Roseville or call 916-472-2018.