Meet Your Neighbor

Laura Rogers involved in helping Lincoln community

By: Brody Fernandez
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Laura Rogers, 23 is the new community marketing and sales manager of the San Francisco Bay Coffee Company in Lincoln.

Her grandparents started San Francisco Bay Coffee on 3rd Street in San Francisco in 1979.

“It was a nice little retail store back then, but from a personal standpoint and a professional one, our family just needed more space, so we all moved up here,” Rogers said.

The family, along with the company moved to Placer County in 2008 when Laura was 12.

“Pretty much everything is up here in Lincoln now,” she said. “It was the right decision for the company and the family.”
The family moved to Granite Bay and Rogers graduated from Granite Bay High School in 2012. She earned a psychology degree four years later at the University of Arizona.

Shortly after college, Rogers was sent by her father and CEO of the company, Pete Rogers, to Kona, Hawaii to manage a retail location for the next year.

“It was a different kind of hot moving from Arizona to Hawaii but I loved every minute of it. I had quite a few trial and tribulations managing that store,” Rogers said. “I had to really figure out how to make it work. I also fell in love with my fiancé, Toby Hackard, in Kona, and yes, we did first meet on a beautiful sandy beach in Hawaii.”
After her tenure at the Hawaii location, Rogers wanted to pursue a psychology career. The couple moved to Boston early in 2017,  where Rogers worked as a behavioral therapist for children diagnosed with autism.

“I have always been interested in people and I truly loved my job as a therapist,” Rogers said.

However, something was calling Rogers back to Northern California shortly after her move to Boston.

“At first, it was a difficult decision and I truly loved my job,” Rogers said. ”I really just missed my family and it ultimately came down to wanting to be around the people I love.”
Rogers, along with San Francisco Bay Coffee Company staff, is pleased to help the area.

“We are very committed to our community and the increase in sponsorship funds this year for the Tour de Lincoln is one example of our commitment,” she said.

San Francisco Bay Coffee Co. is this year’s tour title sponsor at $10,000.

First sponsored by the Lincoln Volunteer Center in 2002, the annual Tour de Lincoln began as a community benefit bike ride and has grown to more than 600 participants. This year’s Tour de Lincoln, now sponsored by Lincoln Rotary, will be on May 12 with a 10-mile ride, 20-mile ride, 40-mile ride and a metric century (63 miles) beginning and ending at McBean Park. To register, go to

As more and more local business have sponsored the event over the years, San Francisco Bay Coffee Company has pledged its involvement with the community by increasing sponsorship funds this year.

“We like to give back to our community in many ways,” Laura said. “We are currently working with different aspects of the community to continue this growth together.”