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2013 PlacerGROWN Farm Conference

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Survive and Thrive Keynote Panel Highlights the 2013 PlacerGROWN Farm Conference

The theme of the 2013 PlacerGROWN Farm Conference is Survive and Thrive. This conference will be held Saturday, January 26th at Lincoln High School from 8:00 AM – 3:00 PM. 

 

Survive and Thrive Keynote Panel Highlights the 2013 PlacerGROWN Farm Conference
The theme of the 2013 PlacerGROWN Farm Conference is Survive and Thrive. This conference will be held Saturday, January 26th at Lincoln High School from 8:00 AM – 3:00 PM. The keynote part of the conference will feature a panel that will discuss trends over the next 5-10 years on the following topics:
Land Use
Water
Regulations
Local Farms
Demographics
Marketing of Local Food
Participants will be provided an opportunity to respond to each panel member’s presentation by using clickers. On the screen will be slides on possible implications of what you just heard along with potential responses. Participants can use their clicker to vote on the implications and responses you think are most likely to happen. There will be discussion on the results with the audience.
After the keynote will be two workshops sessions, one before and one after lunch. Workshops will run for 1 hour and 15 minutes. Workshops include:
• Display Ideas and Interactions with Customers That Can Improve Your Sales
• Developing Effective Messages for Different Demographic Groups in your Area
• Things to Consider in Becoming Effective at Direct Marketing
• Understanding Selling Wholesale and its Potential in Expanding Your Sales
• How to Project Profit and Cash Flow Before the Beginning of Your Production Year
• Production Planning Based on Economic and Cash Flow Projections
• Learning How Social Media Can Improve Sales
• Determining Your Niche Meat Marketing Costs
• Developing Your Niche Meat Business
The cost of the conference is $40 if you pre-register by January 18th and $50 after that date. Your registration fee includes: Continental breakfast, Proceedings, Trade Show, Keynote Panel, Workshops, and Lunch. Details for admission and registration are available at the PlacerGROWN website at www.placergrown.org. More conference information is available at ucanr.org/sites/PGFFC/