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OUR VIEW

Your gifts can help Lincoln’s businesses flourish and improve local services

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Lincoln’s holiday season is official with a few thousand residents and visitors at Saturday’s annual holiday parade and Christmas tree lighting at and near Beerman’s Plaza in downtown Lincoln.

And on Sunday, the first night of Hanukkah, a menorah was lit at Beermann’s Plaza with about 60 residents attending.

Lincoln’s downtown is extra inviting this month with decorated trees, storefronts and walkways that sparkle with holiday lights, garlands, ornaments and Christmas bows. Holiday music now flows through the Beermann’s Plaza speakers.

It’s easy to remember that Christmas is only two-and-a-half weeks away by visiting the holiday-themed Lincoln downtown area.

And it’s a quick way to recognize that we live and work in an area that still retains its traditional values celebrating family, friends and neighbors. With our warm and friendly downtown, we don’t live in a generic city that resembles thousands of other cities in the United States.

Want to keep more of that small-town atmosphere Lincoln brings out this time of year?

Make a difference and support your community by shopping at Lincoln’s many stores and businesses.

It doesn’t get much easier than that.

Lincoln merchants have stocked up on merchandise at their stores during a time of year when community support can make or break a balance sheet.

Shopping and buying locally gives Lincoln a better chance to thrive. Purchases flow through the area via paychecks, sales tax, profits and the opportunity for bigger charitable contributions that remain in Lincoln.

You can experience a vibrant community by shopping locally. You’ll probably run into some friends and neighbors at each store along the way while finding gifts that will delight everyone on your shopping list.

And you don’t have to waste time or gas waiting in bumper-to-bumper traffic on Highway 65 or Interstate 80, only to fight for a parking spot once you reach a megamall or superstore. Additionally, the megamalls and superstores attracting a multitude of regional shoppers often run out of merchandise.

It’s time to get serious about your holiday shopping.  

This year, don’t click on a favorite online shopping site or buy from a catalog sent to your mailbox. Instead, visit the downtown Lincoln area, Lincoln Crossing and the Twelve Bridges stores. Think hyperlocal for buying gifts that will also help create a positive ripple effect in the area you call home.

And while shopping close to home, take time out for yourself. Treat yourself to a coffee drink or a pastry at our cafes. You’ll have extra time, due to not having to drive that far for shopping.

Here’s to happy shopping days, Lincoln style.