comments

Big 5 Sporting Goods opens in Lincoln

By: By Carol Feineman Of The Lincoln News Messenger
-A +A

Big 5 Sporting Goods opened in Lincoln Dec. 11 and “it was just a natural procession” for the chain to open in Lincoln.

That’s according to Rick Gridley, the Big 5 Sporting Goods director of public affairs.

“We always put stores where we have a customer base we can accommodate,” Gridley said. “We recognized we were drawing people from there and it was logical to put a store there.”

Founded in 1955, Big 5 Sporting Goods operates 438 full-line sporting goods stores in 12 western states, according to Gridley. With 222 Big 5 stores in California, nearby stores are in Oroville, Yuba City, Roseville, Carmichael, Woodland, Auburn and Grass Valley.

“We are very excited about becoming a part of Lincoln’s growing and energetic market and believe that our 59 years of experience in the sporting goods business will enable us to successfully fulfill the needs of sports enthusiasts in this community,” said Steve Miller, the company’s president and chief executive officer.

Big 5 Sporting Goods is a full-line sporting goods store that provides athletic shoes, apparel and accessories, as well as athletic equipment for team sports, fitness, water sports, camping, hunting, fishing, tennis, golf, snowboarding and in-line skating.

The 13,969-square-foot, full-line sporting goods store is at 741 East Joiner Parkway, site of the former Fresh and Easy. Gridley said that Lincoln’s facility “is fairly larger than our normal stores, which are normally from 1,100- to 1,200 square feet.

Currently, there are 24 employees at the store.   Normal store hours are 10 a.m. to 9 p.m. weekdays, 9 a.m. to 9 p.m. Saturdays, and 10 a.m. to 7 p.m. Sundays

The store manager e is John Wilde, previously the Oroville store manager.  

While Wilde said he could not address specifics without talking to corporate headquarters, Wilde said this week that “the store has been busy.”